Attention getting headlines for dating sites
If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success.David Ogilvy summarizes this quite well in the quote above.Open rates were nearly identical and the e-mail creative was exactly the same for both versions, but click-throughs went up by 46% in the second.If the ad was sent to 2,000,000 e-mails, the winning version would lead to 17,000 more clicks, all from changing a single word.Convincing your customers to keep reading means the time or money you invest in your copy won’t go to waste.
There are zillions of daters out there in dating-land vying for your attention, hoping that you will recognize that they, uniquely,can fill that magical place in your heart.
The dating profile headline is a one-time lightning-quick opportunity to show a little flair, and highlight something about your personality or a special interest.
The tagline can showcase your wit, a love of poetry, sense of humor, a romantic or philosophical nature, etc.
Even if the rest of the copy is amazing and would convince 3 out of 10 people to buy, if the headline puts them to sleep, only a fraction of the customers who would have bought something will read your copy and make a purchase.
The headline alone can make or break an ad, homepage, or e-mail subject line. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened.